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Channel: Rollins college – Brand Strategy. Steve Poppe, Founder.
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Company Culture.

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I read a lot about company culture.  When I first started working at McCann-Erickson I was told the culture was entrepreneurial. That translated into “Do what you think us right until a boss tells you differently.”  Or “Fall forward fast.” I guess that’s culture. The brand strategist in me, however, asks the question “Is company […]

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